A hypermarket does not need to carry crunchy, delicious rolls sprinkled with crystal salt. A hypermarket only needs to carry some rolls. When a side-street bakery makes some rolls, no one will buy them – for everybody expects his rolls being way better and made with way more love and attention. If not, why bother to go there? Just to risk that they will not have what just need and the parking will be most likely a trouble on top of it?

With an agency, it´s identical.

• A big agency just – is. Everybody knows they will get there what they need, when they need and that the agency knows its job. Plus – just like a hypermarket, a big agency provides comfort. If a tiny and unknown agency wants to survive competition with the big players it must act just like that side-street baker. It must make the rolls crunchier and more delicious – for why bother going there otherwise?

We are a tiny agency.

But it does not mean we are amateurs. Each of us has been working in advertising for so long we don’t even remember what it is like to do anything else. And each of us has a long, long history of working for at least one of those big global advertising sharks. We just dared to use all that what we have learned so far and try it. To try it against opponents way stronger – like that side-street store tries to win its customers in a bottle with the hypermarket around a corner . To try surviving in insane competition and building up something we might be proud of one day. You may know it - maybe is the history of your company identical.

Give us a brief and we will bring the idea.